If you’re waiting for news from CES 2021, you don’t seem to have to wait more than two days for both AMD and Nvidia to talk about the new hardware.
AMD will set off first on January 12 with CEO Lisa Soo’s general report at 8 a.m. week. Su plans to “highlight AMD’s portfolio of high-performance computing and graphics solutions and set out the company’s innovative vision for the future of research, education, work, entertainment and gaming.”
Su’s main time and date were announced about two weeks ago, but today Nvidia announced a “special broadcast” timed to 9 a.m. on the same day.
In it, Nvidia GeForce senior vice president Jeff Fisher is expected to “present the latest innovations in gaming and graphics”.
Obviously, no one knows exactly what AMD and Nvidia will announce, but there has been heated and heavy talk about the advertised AMD Ryzen 5000 chips, which have finally made their way into laptops. CES also expects versions of Nvidia laptops own GeForce RTX 30-series promotional graphics processors.
Since the RTX 30 and Ryzen 5000 series are a new relevance for personal computers, both announcements can really complement each other. Both companies have a long history of fierce competition and are deliberately attacking the Jordanians. For example, both have competitive events planned or events that are so timed at exhibitions that reporters are often forced to cut one to attend the other.
Given the virtual nature of CES 2021, attending a competitor stream should not be a problem. Unless, of course, AMD’s main report “unexpectedly” lasts about five minutes. If AMD wanted to truly overshadow Nvidia, it could talk about its own Ryzen 5000 processor paired with its own Radeon RX 6000 mobile graphics processor just before the start of Nvidia’s stream.
Intel, the third group in Big Mac computers, will actually start working the day before when Gregory Bryant will perform at 1pm on PDT on January 11th. Bryant manages Intel’s client computing team, and the conversation is called “Do more with computing capability,” but there is hope that it will say more about the upcoming Intel Tiger Lake H processor, which is also expected to be paired with Nvidia’s 30-series GeForce 30 early next year.
Intel itself can take advantage of both AMD and Nvidia, talking about its own discrete graphics chip, which is expected to appear soon in laptops. You can watch Bryant’s presentation live at 1pm on PDT on January 11th here.